Effective Marketing Strategies to Grow Your Online Business

Posted By on October 11, 2016

Effective Marketing Strategies to Grow Your Online Business

Anyone looking to grow their online business must have a social media marketing strategy and must include Snapchat and Instagram marketing as part of their approach to reach more potential customers. The best way to become successful in any online business is to know how to market effectively. Reaching more people online and giving your business exposure will result in growth. But strategies that have been working previously might not function today. Here are some essential strategies that will help your online business grow efficiently.

The Importance of Social Commerce and Mobile Marketing
Social Commerce & Mobile marketing has become an essential tool for online advertising and commercialization. Any online business that does not want to be left behind must incorporate this approach to reach more people. Web users are getting very comfortable with the idea of using social media and handheld devices to look for purchases online. If you want to grow your online business, you need a website that is straightforward and mobile friendly or you will lose out on potential customers.

Why Videos Are the Next Online Marketing Frontier
There is a considerable increase in the use of video content for marketing today, and video is the next big frontier. There are different types of video that can be utilized very effectively to grow to give an online business exposure and to generate growth. Educational videos, for example, are very effective tools for online growth. If you have a video that explains the benefits of your products or services, you will get more viewers coming to your website. You can also use entertaining videos to engage your online viewers through shareable content. Shareable content is especially active on social media and especially on Facebook.

 

Live Streaming is Changing Marketing
Live streaming is especially very efficient and online businesses are using Periscope, Whatsapp or even Snapchat very effectively. Live video marketing is taking many businesses to the next level and while Facebook and YouTube are very active, channels, new live streaming tools are helping businesses to engage their followers in real time and very simple ways, and there is no need to use online conferencing devices. What this means for businesses is that using content that have a human side will help them to reach their marketing objectives. If you are an expert in your field, sharing your expertise can contribute to reaching more people, and this will contribute in a big way to achieving online business success.

Why Social Giants are Still Effective Online Marketing Tools
Facebook, LinkedIn, and Instagram are very important and efficient marketing platforms, and they will continue to be major players. Snapchat has continued to experience major growth, and between 2015 and 2016, monthly users on this platform more than doubled. Over 200 million users are now on Snapchat meaning that it has grown considerably faster than the other main social media platforms. Snapchat is a great place for online business growth for people who know how to use the platform. Building your audience on Snapchat means that you are growing your business. Using innovative marketing approaches you can increase engagement and awareness for your online business through this powerful social media tool. Another Social media giant is Instagram, and it helps to know how to use it to market effectively. Engagement on this network using high-quality photos can bring any online business success. To build the name of your brand and have success with a niche, Instagram can be used successfully to drive users to a marketing funnel.

An Extra Boost
For business owners, online marketing through social media is a hands-on approach. There is however, another hands-off approach that is more powerful and beneficial – according to Los Angeles-based Online Marketing company, SEO Firepower. This is call SEO and it can help a business be seen in the search engines. “Having a presence on social media is great, but what if you could be on Google as well?” CEO, Devin Schumacher says. Well, this is what SEO can do for you. Check out SEO Firepower Los Angeles Facebook Page to see if they have a branch near you, and give them a call if this sounds like something your business might benefit from. See some of their reviews on Yelp at: https://www.yelp.com/biz/seo-firepower-los-angeles-2

 

Using Smart Approaches to Grow Your Online Business
If you want your business to grow online, you need smart approaches for marketing. You need to create a brand and then market this brand online. But you also need to use SEO methods that will help boost your traffic and search engine rankings. What this means is that you need a human approach to your content. Your content must be engaging and genuine. You can use images, videos, infomercials and infographics in a smart way to reach potential clients online. Having a program which you can use to post relevant content helps to keep your business relevant. Nonetheless, a great online marketing strategy is never set in stone and is a constant work in progress. To ensure that you remain consistent, always evaluate your marketing approaches and make appropriate changes and you will continue achieving online business success.

E Commerce & Keeping Up

Posted By on August 22, 2016

With the current rapid changes experienced in the market, it calls for business entities to adopt new techniques to match the market trends. E-commerce has seen the development of modern trading platforms for use by participants in the market to ensure that they offer the best services and goods to their esteemed customers at all times. The very basic need for this action is to make sure that the customers are satisfied at all times wherever they are located and whenever they require the services or goods. One of the major approaches adopted to see this is achieved is the development of commercial transactions over the internet. This is what we call E-Commerce.

E-Commerce is any form of commercial transaction that involves the transfer of information relating to goods or services across the internet. E-commerce may include making purchases, advertising or even consultations. Some of the most common models of E-Commerce include the following; mainBusiness To Business (B2B)This involves transactions between different organizations exchanging ideas of policies such as product development strategies or even consultations on the current market trends.

Business To Business (B2B)

This involves transactions between different organizations exchanging ideas of policies such as product development strategies or even consultations on the current market trends.

Business To Customer (B2C)

In this model, primary participants are the organization and the customers. Where an organization would be communicating to the customer on delivery terms, advertising or provision of information relating to the customer by the business entity.Customer To Business (C2B)This model mainly comprises of feedback that the customers need to deliver to the organization on the quality of the services or products used, suggestions and complaints as well as consultations. Customer To Customer (C2C)Most often consumers of standard goods or services get to gather and share information regarding their experiences on the consumption of various goods or services. The C2C model provides for this interaction where different customers of similar products or services exchange ideas, offer advisory information or give opinions.

 

 

E-Commerce brings with it some advantages which include the following;

1. E-Commerce allows consumers to trade goods and services electronically with no barriers of time or distance.2.It helps build the image of an organization as the customers like being associated with organizations that adopt high-edge technology while at the same time providing to their expectations the required services or goods.3.E-Commerce saves on costs incurred by an organization especially through reduced expenses on marketing which would otherwise involve incorporation of manpower.4.There is improved the quality of services and goods offered as E-Commerce provides for research and strategy sharing platforms within different organizations.

2. It helps build the image of an organization as the customers like being associated with organizations that adopt high-edge technology while at the same time providing to their expectations the required services or goods.3.E-Commerce saves on costs incurred by an organization especially through reduced expenses on marketing which would otherwise involve incorporation of manpower.4.There is improved the quality of services and goods offered as E-Commerce provides for research and strategy sharing platforms within different organizations.

3. E-Commerce saves on costs incurred by an organization especially through reduced expenses on marketing which would otherwise involve incorporation of manpower.4.There is improved the quality of services and goods offered as E-Commerce provides for research and strategy sharing platforms within different organizations.

4. There is improved a quality of services and commodities provided as E-Commerce provides for investigation and plan sharing platforms within various agencies.
E-Commerce just as any other system has some disadvantages and

 

Drawbacks of E-Commerce include

1. There is no direct contact between the customer and the business entity which makes it difficult to establish the nature of the customers an organization has.

2. Not a large number of the customers are conversant with high-edge technologies and as such, E -Commerce does not best serve all customers equally.

3. There is also the risk of fraud while transactions are conducted over the internet and this may lead to loss of money or goods.
In conclusion, it has become essential for organizations to keep in touch with current market trends so as to remain competitive in the market. As such, it would be wise for the business entities to adopt Electronic Commerce in their day-to-day activities. The general public should also make a point of getting used to modern ways of making transactions as this is the current way of life for a simplified mode of business.